Blossun • Spring 2025
A sunset-driven health and wellness journal
ROLE
UX & Brand
Designer
TIMELINE
Jan–May 2025
5 months
SKILLS
Prototyping
Visual Design
UI Design
TOOLS
Figma
Illustrator
Context
For my senior capstone project, I wanted to explore how design and technology could encourage busy individuals to prioritize their health and wellness. In today’s fast-paced world, packed schedules and digital distractions often push self-care to the sidelines, leaving people feeling drained and disconnected.
Blossun is an app and movement that encourages mindfulness through real-time sunset notifications, journaling features, and social sharing. By integrating small, intentional breaks into daily routines, it aims to foster habit-building and mental well-being.
🔗 View final pitch deck here.
The Problem
Digital use surged with COVID, and so did emotional burnout.
Since COVID and beyond, social media consumption has surged substantially. Subsequently, mental health in young adults has plummeted.
The Problem
Busy individuals fail to make time for their health.
As someone from California, transitioning to a big city on the East Coast was a culture shock for me. I alongside my college peers felt pressure to pack my calendar with endless "to-dos," yet in turn, sacrifice my sleep and overall health to do so.
My Solution
Blossun: blossom + sun
A photo and mood journal programmed to prompt users at sunrise and sunset times, to promote nature-immersed pauses wellness.
Blossun prompts users to go outside to catch the sunrise or sunset, and afterwards input journal entries including mood, writing, and photo inputs. This encourages users to take mindful pauses from the busyness of each day, and allow themselves the space and time to reflect on their current state of being.
Mobile App
6 Petal Wellness Scale
The 6 Petal Wellness Scale uses six petals, each representing a mood from 1 (lowest) to 6 (most positive). Users slide to select their current state and can add tags for context, making mood tracking simple and personalized.
Creating a Journal Entry
Blossun prompts users at sunrise or sunset to log a journal entry using a mood and wellness scale, with the option to add photos, written reflections, and tags.
Viewing Journal Archive
Browse journal archive, revisit past entries, moods, and photos to reflect on their wellness journey over time.
Discovering People and Places
Users can discover people and places by showcasing shared sunset moments, community posts, and location tags to inspire connection and exploration.
Reviewing Mood Insights
Blossun visualizes mood and wellness trends over time, helping users review insights, track patterns, and understand how daily habits impact their well-being.
Design System
Vibrant Nature Motifs
The Blossun design system merges the softness of blooming petals with the warmth of the sun, creating a visual language that reflects the revitalizing effect of nature. Through textured gradients, organic shapes, and uplifting color palettes, it fosters a sense of calm and mindfulness while maintaining a vibrant, energizing feel.
Brand Applications
On-Campus Poster Campaigns
With the target audience being younger adults who are susceptible to digital addiction and short attention spans, I wanted to design eye-catching posters with catchy, yet impactful taglines and quotes. Posters would be plastered around college campuses and distributed physically to spread the mission.
Merchandise
The quadrant of floral tiles make a subtle plus sign to represent the positive connotation of the brand and mission behind Blossun.
