Autumn Fung

Internship, UX/UI Design, User Research

PVH Corp. Intern, 2024

Overview

Enabling new workplace technologies in the fashion industry.

User journey map and business strategy created for the IT department at PVH Corp. with a key focus on digital touch points for different types of associates and solutions aimed to increase employee engagement across the firm.

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Role

UX/Research
Analyst Co-op

Timeline

6 months
(June–Dec '24)

Team

Global Infrastructure
and Operations Department
(Calvin Klein)

Problem Statement

Employees at PVH need to feel more engaged and connected at work because fostering collaboration and easy access to resources can unlock creativity, boost productivity, and strengthen a sense of belonging.

Learnings

Structuring stakeholder meetings with a clear objective and requests. Instead of going too deep into the work we completed and how we achieved XYZ each week, I maintained meeting efficiency and interest by setting up meeting priorities to narrow focus and feedback.

Explaining the why instead of the process. Guided by the Simon Sinek Golden Circle, I learned to communicate the purpose and significance of my findings during stakeholder meetings to ensure adherence to user and business needs.

Being pro-active and creating without boundaries. As an intern cohort, we were granted the autonomy to define our project scope and direction with the overarching objective of creating an innovative out of the box solution. We worked closely and iteratively with experts to challenge the status-quo and current market of solutions.