Autumn Fung

Mobile App, Branding

Farmer's Horse Coffee

Overview

Making Every Visit Count at a Cozy, Overcrowded Cafe.

As a regular coffee shop explorer, I noticed that Farmer’s Horse Coffee—a cozy, beloved café near Northeastern’s campus—had an experience gap. Despite its charm, customers often lost time, energy, and opportunities due to limited seating and hidden menu favorites. This project reimagines how a digital app could help customers order smarter, plan better, and connect more deeply with the café community.

This case study is still a work in progress. In the meantime, checkout the Figma prototype here.

“Between Us” is a digital letter writing experience for friends. A space to write, receive, and unlock heartfelt letters over time. Even when life gets busy, “Between Us” lets you stay emotionally close through thoughtful words, gentle surprises, and intentional connection.

This app is a product our team made in just 24 hours for 2025 CreateSC designathon hosted by USC!

Try out our Figma prototype here!

This app is a product our team made in just 24 hours for 2025 CreateSC designathon hosted by USC!

Try out our Figma prototype here!

Role

UX Designer

Timeline

5 months

Tools

Figma, Ilustrator

Research Question

How might we help Farmer’s Horse Coffee customers better plan their visits, discover hidden menu gems, and maximize their time in a consistently crowded café environment?

Research

Street Interviews & User Interviews

I conducted casual interviews with Farmer’s Horse regulars and first-time visitors. Key insights included:

Many customers came to study or work and felt frustrated when seating wasn't available.
First-time visitors often felt overwhelmed by the menu and didn't know about off-menu favorites like the banana bread latte.
Regulars loved the vibe but wished for an easier way to try new drinks without guessing.

I conducted casual interviews with Farmer’s Horse regulars and first-time visitors. Key insights included:

Many customers came to study or work and felt frustrated when seating wasn't available.
First-time visitors often felt overwhelmed by the menu and didn't know about off-menu favorites like the banana bread latte.
Regulars loved the vibe but wished for an easier way to try new drinks without guessing.

I conducted casual interviews with Farmer’s Horse regulars and first-time visitors. Key insights included:

Many customers came to study or work and felt frustrated when seating wasn't available.
First-time visitors often felt overwhelmed by the menu and didn't know about off-menu favorites like the banana bread latte.
Regulars loved the vibe but wished for an easier way to try new drinks without guessing.

User Roles Identified

Regular Customers: Want efficient reordering and new recommendations.
Studying Students: Need to check seating availability before arriving.
First-time Visitors: Seek confidence in choosing something popular and delicious

User Roles Identified

Regular Customers: Want efficient reordering and new recommendations.
Studying Students: Need to check seating availability before arriving.
First-time Visitors: Seek confidence in choosing something popular and delicious

User Roles Identified

Regular Customers: Want efficient reordering and new recommendations.
Studying Students: Need to check seating availability before arriving.
First-time Visitors: Seek confidence in choosing something popular and delicious

Form Teams

Make Survey

Startup Modal

Loading Modal

Process

Discovery and Conceptualization

Design Explorations

I conducted casual interviews with Farmer’s Horse regulars and first-time visitors. Key insights included:

Many customers came to study or work and felt frustrated when seating wasn't available.
First-time visitors often felt overwhelmed by the menu and didn't know about off-menu favorites like the banana bread latte.
Regulars loved the vibe but wished for an easier way to try new drinks without guessing.

User Roles Identified

Regular Customers: Want efficient reordering and new recommendations.
Studying Students: Need to check seating availability before arriving.
First-time Visitors: Seek confidence in choosing something popular and delicious

I conducted casual interviews with Farmer’s Horse regulars and first-time visitors. Key insights included:

Many customers came to study or work and felt frustrated when seating wasn't available.
First-time visitors often felt overwhelmed by the menu and didn't know about off-menu favorites like the banana bread latte.
Regulars loved the vibe but wished for an easier way to try new drinks without guessing.

User Roles Identified

Regular Customers: Want efficient reordering and new recommendations.
Studying Students: Need to check seating availability before arriving.
First-time Visitors: Seek confidence in choosing something popular and delicious