Djoda • Spring 2025
Visualizing posture data insights to improve overall health for working professionals
ROLE
UX Design Lead
Stakeholder Liason
TIMELINE
Jan–May 2025
5 months
SKILLS
Mobile Design, Web Design, Brand identity
Context
Busy professionals spend long hours sitting, often unaware of their poor posture habits, leading to discomfort, fatigue, and long-term health issues. Existing posture solutions, such as wearables and ergonomic chairs, either feel intrusive, lack real-time feedback, or require costly subscriptions.
Djoda aims to bridge this gap by providing a data-driven, non-intrusive posture tracking solution that seamlessly integrates into users’ daily routines. Through a smart seat cover, an intuitive mobile app, and a compelling brand identity, Djoda empowers professionals to develop better posture habits, whether at work or home.
The Challenge
How might we help busy sedentary professionals improve their posture by providing data-driven feedback that seamlessly integrates into daily routines?
Current Office Solutions
Issue: All of these interfere with your workflow
Fixing Your Posture
Standing Desks
Posture Braces
The Client & Solution
An unconventional, non-invasive, seat cover posture device
Djoda is a posture-tracking venture founded by PhD students Amr Makhamreh and Ali Fallahi, designed to help busy, sedentary professionals develop better posture habits through real-time data insights.
Their flagship product, Corsey, is a smart seat cover that provides continuous feedback and analytics to encourage healthier sitting behaviors. Unlike traditional posture solutions, such as wearables or ergonomic chairs, Djoda’s approach is non-intrusive, data-driven, and seamlessly integrates into daily routines AND pledges to never store or profit off-of your personal data
Target Audience
With B2C consumers looking for personal posture solutions and B2B companies investing in workplace wellness, Djoda has the potential to redefine how professionals engage with posture health—both inside and outside the office.
Mobile App
Presenting complex data into personalized mobile insights
Pre-Sale Landing Page Demo
Creating a landing page to drive sales and customer interest
Spine Visualization
The mobile app and landing page both contain an interactive, real time spine visualization. Users can click on different parts of the spine to learn about spine anatomy, and identify target pain points.
Company Mission and Product
Blog Posts
The blog posts written by the founders establish credibility for their brand and provide users with posture insights to learn more about improving their health.
Brand Identity
Unconventional design meets credibility through data transparency
Brand Book
Check out the completed brand book here!
Reflection
Stepping up as senior designer and client liason
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Client Meeting Scheduling Conflicts
One of our main challenges was finding time for our whole team to connect. Our project lead had recurring work conflicts, leaving her unable to direct the weekly client meetings.
I ended up leading client meetings by articulating project progression and presenting our deliverables. I learned to quickly step in and improvise when the whole team, especially senior members, weren't present in order to maintain professionalism and adhere to our meeting objectives.
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Unclear Client Vision
Because our clients were open to any ideas, we didn't have a strong agenda to work with. This required lots of collaboration between the team and the clients to pinpoint a design direction to be applied across the web and mobile deliverables.
As the senior designer, I mentored 2 designers and organized weekly sprints to ensure project completion and client alignment. I had a lot of fun in planning design exercises, including Crazy 8s, logo sketches, moodboarding, and competitor analysis.
