Mobile App, Web Design, Branding
Djoda
Overview
A data-driven posture tracking device to help working professionals improve their postures and overall health, inside and outside the workplace.
Busy professionals spend long hours sitting, often unaware of their poor posture habits, leading to discomfort, fatigue, and long-term health issues. Existing posture solutions, such as wearables and ergonomic chairs, either feel intrusive, lack real-time feedback, or require costly subscriptions.
Djoda aims to bridge this gap by providing a data-driven, non-intrusive posture tracking solution that seamlessly integrates into users’ daily routines. Through a smart seat cover, an intuitive mobile app, and a compelling brand identity, Djoda empowers professionals to develop better posture habits, whether at work or home.
Role
UX Design Lead
Timeline
4 months
(Jan–April'25)
Tools
Figma
Research Question
HMW help busy sedentary professionals improve their posture by providing real-time, data-driven feedback in a way that seamlessly integrates into their daily routines?
Background
Client Overview
Djoda is a posture-tracking venture founded by PhD students Amr Makhamreh and Ali Fallahi, designed to help busy, sedentary professionals develop better posture habits through real-time data insights. Their flagship product, Corsey, is a smart seat cover that provides continuous feedback and analytics to encourage healthier sitting behaviors. Unlike traditional posture solutions, such as wearables or ergonomic chairs, Djoda’s approach is non-intrusive, data-driven, and seamlessly integrates into daily routines.
With B2C consumers looking for personal posture solutions and B2B companies investing in workplace wellness, Djoda has the potential to redefine how professionals engage with posture health—both inside and outside the office.
Project Scope & Client Asks
To support Djoda’s vision, the team has focused on three core deliverables:
Brand Identity
Pre-Sale Landing Page
Mobile App UI Design
Defining the Brand and Target Audience
Elevator Pitch
is the
WHAT (the category)
HOW (point of differentation)
WHO (the consumer target)
WHERE (market geography)
WHY (the need state)
WHEN (underlying trend)
in an
of
ONLY
THAT
FOR
IN
WHO
ERA
Corsey by Djoda
busy desk-bound professionals
posture improvement product
provides full data privacy and delivers technological insights
the bio-wearable device market
seek physical well-being and productivity
sedentary professional lifestyles
Personality Levers
Cool, Classy
Warm, Friendly
Straightforward
Emotive
Eye-catching
Simplistic
Celebratory
Straight, corporate
Unconventional
Traditional
Clean, Simplistic
Detailed, Thorough
Declarative
Informative
User Personas
Wants to feel healthy both physically and mentally in his daily life
Wants comfortability in the workplace
Needs solutions to lessen the pain of sedentary work routine
Wants to alleviate stress of busy work day
Wants & Needs
Bio
Steve Jobs is the only software engineer at a hedge fund startup in Boston. He spends 8-10 hours each day sitting at his desk to attend meetings and work on his assigned tasks. As a result, he experiences physical pains including poor sitting posture and neck pain, which impact his productivity and mood in the workplace.
Steve Jobs
AGE: 32
OCCUPATION: Software Engineer @ Hedge Fund Startup
LOCATION: Boston, MA
Background
Pain Points
Physical pain: body aches, tech neck, and loss of mobility
Eyes feel fatigued from significant screen time
Mental fatigue
Loneliness in the workplace, lack of social interaction and outside breaks
Feels overworked and stressed
B2C
Working Professionals
Large Companies
B2B
Kylie Jenner
AGE: 27
OCCUPATION:HR Manager @ Startup
LOCATION: Boston, MA
Background
Scalable: Cost-effective and easily implemented company-wide
Accessible to most body types, roles, and routines
Data-driven insights to ensure solution is helpful & measure impact
Retention: Increased engagement and connection from employees
Foster enjoyable working environment that motivates employees to come into office
Wants & Needs
Bio
Kylie Jenner is an HR manager at a hedge fund startup in Boston. She oversees employee welfare and workplace productivity by implementing health and wellness initiatives. Her goal is to facilitate good employee company relationships to improve retention. Kylie values cost-effective and accessible solutions that will provide measurable results and benefit the overall employee experience.
Pain Points
Having unmotivated and unproductive workers
People don’t want to come into office, people prefer hybrid schedules
Doesn’t promote good workplace or environment → feeds into company culture: less collaborative and close
Information Architecture
Mobile Sitemap
Mobile Lo-Fi Sketches
