ROLE
UX Design Lead
Stakeholder Liasion
TIMELINE
Jan–May 2025
5 months
SKILLS
Mobile Design
Web Design
Design System
TOOLS
Figma
Illustrator
Djoda
Improving posture and overall health for working professionals, inside and outside the workplace.
Busy professionals spend long hours sitting, often unaware of their poor posture habits, leading to discomfort, fatigue, and long-term health issues. Existing posture solutions, such as wearables and ergonomic chairs, either feel intrusive, lack real-time feedback, or require costly subscriptions.
Djoda aims to bridge this gap by providing a data-driven, non-intrusive posture tracking solution that seamlessly integrates into users’ daily routines. Through a smart seat cover, an intuitive mobile app, and a compelling brand identity, Djoda empowers professionals to develop better posture habits, whether at work or home.
This case study is still in progress.
The Challenge
HMW help busy sedentary professionals improve their posture by providing real-time, data-driven feedback in a way that seamlessly integrates into their daily routines?
The Client
PhD Engineering startup founders
Djoda is a posture-tracking venture founded by PhD students Amr Makhamreh and Ali Fallahi, designed to help busy, sedentary professionals develop better posture habits through real-time data insights. Their flagship product, Corsey, is a smart seat cover that provides continuous feedback and analytics to encourage healthier sitting behaviors. Unlike traditional posture solutions, such as wearables or ergonomic chairs, Djoda’s approach is non-intrusive, data-driven, and seamlessly integrates into daily routines.
With B2C consumers looking for personal posture solutions and B2B companies investing in workplace wellness, Djoda has the potential to redefine how professionals engage with posture health—both inside and outside the office.
To support Djoda’s vision, the team focused on 3 core deliverables:
Brand Identity
Pre-Sale Landing Page
Mobile App UI Design
Brand Identity
Comprehensive brand book built from scratch
