Mobile App, Web Design, Branding

Djoda

Overview

A data-driven posture tracking device to help working professionals improve their postures and overall health, inside and outside the workplace.

Busy professionals spend long hours sitting, often unaware of their poor posture habits, leading to discomfort, fatigue, and long-term health issues. Existing posture solutions, such as wearables and ergonomic chairs, either feel intrusive, lack real-time feedback, or require costly subscriptions.

Djoda aims to bridge this gap by providing a data-driven, non-intrusive posture tracking solution that seamlessly integrates into users’ daily routines. Through a smart seat cover, an intuitive mobile app, and a compelling brand identity, Djoda empowers professionals to develop better posture habits, whether at work or home.

Role

UX Design Lead

Timeline

4 months

(Jan–April'25)

Tools

Figma

Research Question

HMW help busy sedentary professionals improve their posture by providing real-time, data-driven feedback in a way that seamlessly integrates into their daily routines?

Background

Client Overview

Djoda is a posture-tracking venture founded by PhD students Amr Makhamreh and Ali Fallahi, designed to help busy, sedentary professionals develop better posture habits through real-time data insights. Their flagship product, Corsey, is a smart seat cover that provides continuous feedback and analytics to encourage healthier sitting behaviors. Unlike traditional posture solutions, such as wearables or ergonomic chairs, Djoda’s approach is non-intrusive, data-driven, and seamlessly integrates into daily routines.


With B2C consumers looking for personal posture solutions and B2B companies investing in workplace wellness, Djoda has the potential to redefine how professionals engage with posture health—both inside and outside the office.

Project Scope & Client Asks

To support Djoda’s vision, the team has focused on three core deliverables:

  1. Brand Identity

  2. Pre-Sale Landing Page

  3. Mobile App UI Design

Defining the Brand and Target Audience

Elevator Pitch

is the

WHAT (the category)

HOW (point of differentation)

WHO (the consumer target)

WHERE (market geography)

WHY (the need state)

WHEN (underlying trend)

in an

of

ONLY

THAT

FOR

IN

WHO

ERA

Corsey by Djoda

busy desk-bound professionals

posture improvement product

provides full data privacy and delivers technological insights

the bio-wearable device market

seek physical well-being and productivity

sedentary professional lifestyles

Personality Levers

Cool, Classy

Warm, Friendly

Straightforward

Emotive

Eye-catching

Simplistic

Celebratory

Straight, corporate

Unconventional

Traditional

Clean, Simplistic

Detailed, Thorough

Declarative

Informative

Competitive Analysis

User Personas

  1. B2C: Busy sedentary professionals aged 25-45
  2. B2B: Large and established companies invested in employee well-being and work environment as a way to increase productivity
  1. B2C: Busy sedentary professionals aged 25-45
  2. B2B: Large and established companies invested in employee well-being and work environment as a way to increase productivity
  1. Wants to feel healthy both physically and mentally in his daily life

  2. Wants comfortability in the workplace

  3. Needs solutions to lessen the pain of sedentary work routine

  4. Wants to alleviate stress of busy work day

Wants & Needs

Bio



Steve Jobs is the only software engineer at a hedge fund startup in Boston. He spends 8-10 hours each day sitting at his desk to attend meetings and work on his assigned tasks. As a result, he experiences physical pains including poor sitting posture and neck pain, which impact his productivity and mood in the workplace.

Steve Jobs

AGE: 32

OCCUPATION: Software Engineer @ Hedge Fund Startup

LOCATION: Boston, MA

Background

Pain Points

Physical pain: body aches, tech neck, and loss of mobility

Eyes feel fatigued from significant screen time

Mental fatigue

Loneliness in the workplace, lack of social interaction and outside breaks

Feels overworked and stressed

B2C

Working Professionals

Large Companies

B2B

Kylie Jenner

AGE: 27

OCCUPATION:HR Manager @ Startup

LOCATION: Boston, MA

Background

  1. Scalable: Cost-effective and easily implemented company-wide

  2. Accessible to most body types, roles, and routines

  3. Data-driven insights to ensure solution is helpful & measure impact

  4. Retention: Increased engagement and connection from employees

  5. Foster enjoyable working environment that motivates employees to come into office

Wants & Needs

Bio



Kylie Jenner is an HR manager at a hedge fund startup in Boston. She oversees employee welfare and workplace productivity by implementing health and wellness initiatives. Her goal is to facilitate good employee company relationships to improve retention. Kylie values cost-effective and accessible solutions that will provide measurable results and benefit the overall employee experience.

Pain Points

Having unmotivated and unproductive workers

People don’t want to come into office, people prefer hybrid schedules

Doesn’t promote good workplace or environment → feeds into company culture: less collaborative and close

Information Architecture

Mobile Sitemap

Using this research, I drafted lo-fidelity sketches to visualize the different webpages I wanted to redesign as well as the new features I wanted to implement. 

Mobile Lo-Fi Sketches

Design

Lo-Fi Wireframes

Design System

I wanted the design system to stay on brand to the iconic Northeastern red, while also utilizing lots of white and neutrals to maintain a professional and easy on the eyes feel. Given this platform is designed to deliver information to students, I wanted to keep it as simple and readable as possible. 

colors

typograohy

imagery

Consolidated Moodboard

Vibrant Accent Colors

Dark Bento UI, Organic, Apple-Inspired

Illustrative

Organic Earthy Neutrals

Website Design

Landing Page Design Iteration

For this iteration, I experimented with two distinct landing page styles: one that leaned playful and colorful to create an inviting, energetic feel, and another with a dark UI and bold accent colors for a more modern, sleek look. Testing both approaches allowed me to evaluate how different visual tones could influence user engagement and align with the brand’s identity.

After prototyping my wireframes, I enlisted 4 college students to help user test the redesigned platform. I gave each student 4 specific tasks to complete without any guidance, and assigned their ability to complete the task a usability score from 1 to 5 (1 = problems prevented task completion,
5 = no issues) in order to test the functionality of the redesigned website structure. 

Check out the full user testing pdf results here.

This project is still in progress and is set to be completed by April 2025.

Next Project

Next Project

© Autumn Fung 2025

Made with love and fueled by

many boba & matcha runs 🧋🍵

I'm so happy you're here!

© Autumn Fung 2024

Made with love and fueled by

many boba & matcha runs 🧋🍵